Baby & Mom

Diapers, wipes, and formula and feeding supplies make up the core of this department, built around what a household needs on a recurring basis rather than a one-time purchase. Baby bath and skin care products, sun care formulated for younger skin, and a growing range of natural baby products round out the shelf.

Brands are sourced from both established names and manufacturers less commonly found on U.S. shelves, giving parents access to products they may already know from elsewhere. As with every department in this store, orders ship worldwide, which matters most for a category people tend to restock on a schedule.